Mind Map - это интелектуальные карты, которые позволяют ...
"Sets out a rigorous and academically robust basis for chief executives to determine for their PR budgets what Leverhulme and Wanamaker claimed to be unable to establish for their advertising - which bits are wasted." Argent "The extensive use of case studies and global practitioner vignettes throughout the book...brings the practice of evaluation to life." Robina Xavier, PRISM online journal "Essential reading for anyone involved in this practice. It is illustrated by case studies from around the globe and boasts interviews with leading PR practitioners. The authors draw on their experience of PR and highlight expected future developments, giving the reader valuable inside knowledge."