This book features over 7,000 key terms covering all aspects of marketing, including market research, advertising, packaging and publicity. Includes: terms explained in clear, simple English; phonetic pronunciation for all main entries; examples show words used in context; and quotations from magazines and newspapers. This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted. Phonetic pronunciation given for all entries. Useful supplements provide a SWOT analysis, sample rate card and print-specification form."The Dictionary of Management" is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.