There are many product managers. Often their responsiblities are extensive and expectations of performance overwhelming. In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks, including:
product strategy,product planning,New Product Development (NPD),
product marketing,product profitability,branding. The detailed examples and checklists will assist all product managers whether they are; new to marketing or adapting their role as product managers.