Despite the fact that corporate revenues are higher than ever, corporate profits remain flat. To stand apart from the competition and succeed in the new economy, businesses need to stop competing on price and focus instead on value.
By meeting the highest needs of your company’s premium customers, says master business strategist Thomas J. Winninger, you can maximize your value and charge full price. Just follow these strategies: define the essence of your business, communicate its tangible value, benchmark your uniqueness, and anticipate the changing needs of your best customers.
By selling value—not low price—your profits will soar.